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Blockbuster’s customer were frustrated by late fees and not being able to find their movie of choice when they wanted it. Blockbuster’s brick and mortar business model was the onlu video rental chain that could offer the prodict that customers wanted. Its biggest strength was their sheer size. However, with customers busier lifestyles, demand and the advancement in the technology, Blockbuster was left behind and needed to explore the uncharted waters of the internet.
Blockbuster focused on market niche when they started decades ago renting VHS tapes. They used information systems to enable a focused strategy on a single market niche...
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Common topics in this essay:
- Blockbuster
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- Netflix Challenges Blockbuster over Online Rentals
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