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Essay text:
Analysis G
Weighted Competitive Strength Assessment H
Unweighted Competitive Strength Assessment I
Financial Analysis J
Return on Assets / Return on Equity K
COMPANY OVERVIEW
Reed Hastings founded Netflix in 1997. He noticed that there was a demand for the ability to rent movies. With a large customer base he figured there was no question that his company could fail. This began the online movie rental industry to a large scale. With one company becoming successful, it wouldn't be but a matter of time before others began to catch on and begin to reap the benefits of someone else's idea.
Reed Hastings has already been a success for beginning new companies...
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