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(10% HOLD, 20% STRONG SELL)
o Stock fell over 20% following days after 1Q earnings update.
? Company reported larger 1Q loss (11 cents a share) and gross margin 43.6% in low end of guidance.
? Company blames falling margins on increased movie rentals per average paying customer. Netflix thus reacted by raising prices from $19.99 to $21.99 (effective June 15)
o 2Q Expectations are also set very optimistic
? Analysts have forecast a profit of 16 cents a share in the second quarter and 50 cents a share in the full year. Wall Street analysts, on average, forecast earnings per share growing 86% in 2004 and 161% in 2005...
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