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In order to cater to this, Blockbuster grew quickly in order to expand geographically and to increase share in existing markets. The size of Blockbuster became its major source of advantage. By being the biggest player it could build a film library with enough copies to serve the public so that they would be able to find what they wanted. Even though the rise of DVD’s made it cheaper to obtain a library, revenue sharing made it mostly irrelevant. Blockbuster’s size and clout allowed it to secure more favorable terms that other stores, especially independents, could not match. The costs, though less for everyone, was even less for Blockbuster...
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Common topics in this essay:
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