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Mr. Hastings has experience with the birthing of a startup company in his venture with Pure Software, which he founded in 1991. Mr. Hastings background in the software industry would prove to be an asset for his new venture, Netflix. Netflix was formed to address a niche market for delivering DVD's directly to the customer via mail service.
The Vision
Reed Hastings had a clear vision; "Our Vision is to change the way people access and view the movies they love".
This Vision was born out of the recognition of the perception that people that rent DVD's wanted easier and more convenient access...
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