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Netflix wants to provide all the benefits of a movie rental store without the hassle of having to return the rentals before being charged a late fee. Customers would only be able to keep out a certain number of movies at a time. For a set price the customer could watch the movies they want, without late fees. Customer satisfaction was achieved through fast delivery, low prices, and allowing the purchaser to see the movies they want to watch with less hassle. Browsing for movies with the click of a button is quicker than going to the store and walking through aisles to find the right selection. The advantage that Netflix has is convenience...
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