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The Pizza Kit concept registered a high probability of buying similar to that of Nestle’s successful pasta & sauce product, and the refrigerated pizza market is not currently serviced by its competitors. Further, Nestle has a sizable advertising budget to go along with the rollout. Year 1 Pizza Kit & Toppings sales are estimated at 22.0 million units for a total of $54.9 million. Sensitivities performed on Contadina’s brand awareness indicated sales of $50.9 million and $46.5 million for 15% and 5% awareness, respectively. Year 3 product volume and sales are estimated at 72.6 million and $193...
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Common topics in this essay:
- Contadina Pasta Recommendations
- Contadina pizza
- Dakota Growers Pasta
- Examining The Impact Of Product Attributes On Perception Towards Brand Product
- Is a company able to increase brand equity for a product that is in the maturity phase of the PLC?
- Kraft Foods Product Launch
- Nestle Refrigerated Foods: Contadina Pasta & Pizza (A)
- Nestle Refrigerated Foods: Contadina Pasta & Pizza
- PRODUCT LIFE CYCLE AND INTERNATIONAL PRODUCT LIFE CYCLE ECONOMIC AND MARKETING PERSPECTIVES
- Product Mix and New Product Development Strategies
- The Moderating Role Of Product Involvement Among Category Similarity, Brand-Specific Assoications And Evaluation Of Brand Extention
- What's Up With Pasta
- When Launching A New Product, It Is Better To Pursue A Brand Extension Strategy, Than To Develop A New Brand
- Nestle New Product development critique
- Phoney Pasta Time Treat
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