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In terms of competition, none of the refrigerated pizza and pasta category has a big brand play yet. Therefore, by taking quick reaction to the demand, both pasta and pizza opportunity might empower Nestle to become a market leader in both categories with first mover advantage.
Differences: Although both lines are new product concept, which try to target similar customer segment who are interested in Italian food, market potential might vary for different product line. First in terms of positioning, in pasta market, dry and frozen pasta occupied large market share due to its higher accessibility than fresh past sold at specialty store and restaurants...
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Common topics in this essay:
- Bsb. Inc.:Pizza Hut War
- Case study for Pizza Hut
- Contadina pizza
- Nestle Refrigerated Foods: Contadina Pasta & Pizza (A)
- Nestle Refrigerated Foods: Contadina Pasta & Pizza
- nestle frozen food
- Pizza Hut Marketing Brief
- Pizza Trends
- Pronto Pizza
- pizza hut
- My Pizza
- Introduction Of Pizza Hut
- Marketing Strategy Pizza Hut
- Pizza
- No Pizza For The Poor
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