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Nestle’s main objective is to manufacture the best quality and most innovative products for consumers, hence their logo “Good Food, Good Life” (http://www.nestle.co.za/about_us/about_us.asp).
Nestle was founded in the 1866 by Henri Nestle and has been at the forefront of developing quality products that satisfy the need for good, healthy food (http://www.nestle.co.za/about_us/about_us.asp). During its 138 years of existence, Nestle has analysed its market and has adapted to many market trends. Originally the market wanted food that was safe and food was considered good, when it was (http://www...
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