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Apple is, after all, a hardware company, and much of the software Apple creates enhances the appeal of the hardware it creates, which is why you'll likely never see Apple market OS X to PC users.
Marketing Environment?
Dell's strategy is global. It realizes that being closer to the customers is essential in carrying out its marketing strategies as well as in enabling it to build customer base. First by establishing the Internet infrastructure for booking/orders related activities it has been able to increased its customer base from existing markets. Using the same infrastructure it has been able to carry out its marketing strategies in new offices as well...
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