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In part this is done for instructive purposes and also to enable the development of manageable predictive schemes. Competitive models such as Porter's Five Competitive Forces1 and the Value Net2 are very relevant in today's economy but somewhat oversimplified to develop a robust company strategy. The scope of the defined industry structure, the potential participants and their interactions must be reassessed to adapt to changes within the macroeconomic and social structure of today's world. External forces such as globalization and information technology developments are two main factors driving the need to reassess industry structure on an ongoing basis to determine how to maintain a competitive advantage or simply to avoid being disrupted within your own markets...
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