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Essay Details:
Essay text:
Press reported that Berger has been focusing on profits rather than people
Ready for take off
?? One respected commentator saluted Berger?¦s early attack on costs ?§by cutting costs early on Berger put NA in a far stronger position than it would otherwise have been??
?? Improvements in
o Baggage handling
o Most punctual airline in Europe
o Profits improved but costs also increased?K Berger announced another 6000 cut in new jobs to reduce costs
?? Stock price rose when Berger left?K Shott took over as caretaker manager
?? New manager had a humongous task of boosting morale of 65000+ employees
?? All the easy cost savings have already been made?K challenge was to do business differently
?? Some commented that Berger tried to handle too many tasks at the same time and in doing so lost track of his real job ?§keeping passengers on seats??
o Build a continental European airline
o Launching a budget airline
o Ill-fated alliance with American carrier
?? Berger failed to
o Take his staff with him despite his charm, intelligence and persuasiveness
o Immediate judgment was that he over-manager a good airline
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