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Essay Details:
Essay text:
This report will outline several advertising and promotional strategies designed to achieve these objectives. Lastly a budget and schedule of implementation is presented.
1.1 Company profile
My Home Australia is an e-business dedicated to providing South Africans investors the opportunity to purchase properties in Australia and New Zealand in a time of tremendous real estate growth. It is essentially operating in the investment services industry, specialising in the residential properties market through an internet-based medium.
2.0 Analysis of the Situation
2.1 Target Country Analysis
The country under analysis is South Africa, the geographic market that MHA is entering...
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