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All their business segments have at least three highly recognizable brands each. Their Moon and Stars trademark has managed to embed itself in the P&G product ever since the firm’s preliminary venture into branding. They have a solid and immense base of consumers, with operations and presence in North America, Europe, Middle East, Africa, Asia and Latin America.
Their operational and reward system innovations which started in the late 1800s gained them a strong foothold on market leadership during the early stages of their business existence. International expansion, when it took off after the World War II, led to a series of intense market penetration which gained them a remarkable boost in annual sales, from millions to billions of dollars...
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