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Essay text:
14
How Important Are the Social Influences 15
How Can Vals Explain Thai And UK Luxury Auto. Customers 16
Recommendations 17-18
Conclusion 19
Figure 2 19
CONSUMER BEHAVIOUR OF LUXURY AUTOMOBILES
Total worldwide sales of premium luxury and entry luxury saloons and sports cars are of the order of 1.5 million units a year. The major luxury markets today are the USA, Germany, UK and Japan. The ?21.1 billion UK new car market competes with France and Italy, to be the second biggest in Europe behind Germany. The new registration of luxury marques' cars in 1997 in UK alone was 154,506 units. In other markets, especially in South East Asia there are, of course, significant sales of luxury cars...
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