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Essay text:
In general, in different markets of the world, McDonalds has been trying to localize its products according to the local tastes and flavors. By the way, overall speaking and looking at the big picture, Burger King is much trendier as a brand in the world and it seems more likely to attract the young people of Poland.
Comparison of Marketing Strategies
Founded in 1954 and 1955 respectively, Burger King and McDonalds have always been in a great competition in terms of their marketing efforts.
As stated in the introduction part
Besides young people, it has always been important for the fast food companies to attract the children...
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