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You might be surprised to learn that 80 to 90 percent of new products launched FAIL. Smart marketers hold the utmost respect for their consumers in two ways: 1) delivering product quality and 2) using honest advertising. Think about yourself as a consumer for a moment. How do you respond to the advertising you are exposed to each day? Do you run out and buy everything you see and hear advertised? Are you easily convinced that you absolutely need to buy a product?
You may be starting to get a sense of how difficult it is to persuade someone. Before looking at some of advertising's greatest attempts, let's try to understand just what an advertiser's challenge is...
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