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Essay Details:
Essay text:
Then I’ll go on to talk you through the different consumers who are linked with the stages of the life cycle. The different groups of consumers lead us to what companies are really interested in: strategies to maximize profits. Then I’d like to digress for a moment to show you two special life cycles. Then I will move on to the next point: criticism of the life cycle. In the end I’ll summarize the main points of my presentation and I’ll distribute the handouts.
Foil 1:
The life cycle graph:
The concept of the life cycle is based on the theory of Vernon and Hirsch in 1966 and was first found in the growth of the automotive industry from 1900 to 1920...
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Common topics in this essay:
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