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The travel services are tailored to the specific needs of the customer, either personal or corporate. The company has developed several brands to cater more accurately to different sectors of the market. This paper will focus on business, leisure and student trips. To target this sector of the market Flight Centre’s has divided travel tickets into two major categories: Economic class and Business class packages.
The company operates in a difficult market, with several players and little or no barriers to entry. Suppliers such as airlines, hotels and tour operator have a huge bargaining power, not only because they ultimately provide the service that that customer is after, but because the income of the company depends on the sale commission...
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