Mr

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Title: Mr

Essay Details:

Subject: Business

Author: Sterling E

Date: July 30, 2012

Level: University

Grade: A

Length: 3 / 832

Essay text:

They represented 50% of the buyers of Honda. ? Banks were reluctant to finance purchases for draft age buyers Honda Problems Their problem was in the beginning when they were trying to enter the US market. They had to deal with the patriotic feelings of the Americans which were not willing to buy non American products. Another problem was the low brand awareness, as they were just entering the market. Strategies: Invasion Strategy Their policy was to create a demand, not only to satisfy the existing demand. Advertising was given a very important role in penetrating the US and international market...

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