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Essay Details:
Essay text:
I will argue that quality and authentic West Virginia family recipe created a brand that differentiates the lager from competitors.
2. How these factors enabled MMBC to create such a strong brand; and why, despite its strong brand, MMBC was experiencing a decline in 2005. I will show that the decline is due to changes in beer drinking patterns, markets, and demographics in the region as well as the U.S. in general.
3. An evaluation of whether or not to launch Mountain Man Light. I will explore the pros and cons of creating a light version of the brew and other strategic options for growth if this brand extension is not launched or if the launch is unsuccessful...
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Common topics in this essay:
- Coors Brewing Company, Inc.
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