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The name of their product was Bravo. It had a large market share in US. Usually this type of devices were sold to the final user or leased to them; then the final user had to pay a monthly fee to the Telco Operator. The basic function of the pager was to receive on its display some messages, usually of phone number of people who where looking that person. During the firs years of the 80’s the company had to face itself with the Japanese competitors, who were employing unfair trade practices dumping chips to gain Market share. Motorola understood the main issue for them to remain competitive was not anymore optimizing their costs, and to have the best product was not enough, because the could have been copied rapidly; they realized they had to change completely the way to produce their devices, investing a lot in the quality through the improvement of their manufacturing capabilities...
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