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People are motivated to do something if they believe it will benefit them. The process of motivation is set off by someone recognizing an unfulfilled need. A goal is then instituted which, it is thought, will satisfy that need, and a course of action is established which is expected to lead towards the accomplishment of that goal. Therefore, management and managers motivate people by offering them means to satisfy their unsatisfied needs. A way of achieving this is by offering incentives and rewards for attainment and effort. However, the needs of individual employees and the goals that are of interest to them differ so broadly that it is difficult to predict accurately how a specific incentive or reward will influence individual behaviour...
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