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However, as it is in the introductory stage, people are less sensitive to price. Hong Kong people value new products and are willing to pay high price to try something new and unique. Moreover, Mos Burger has very clear relative advantage over its competitors. These all allow skimming pricing strategy to be adopted. Below is the comparative pricing of burgers from McDonald?¦s and Mos Burger:
Product Item McDonald?¦s Mos Burger
Cheese Burger HKD 7.3 HKD22
Rice Burger HKD14.8 HKD22
Chicken Burger HKD 8 HKD20
Mos Burger?¦s Distribution strategy
Mos Burger is currently using selective distribution strategy, which only two stores are open in large shopping malls, food courts of APM in Kwun Tong and Langham Place in Mong Kok...
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