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Mos Burger 4ps In Hong Kong

MOS Burger 4Ps in Hong Kong

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Title: MOS Burger 4Ps in Hong Kong

Essay Details:

Subject: Business

Author: Larry N

Date: December 29, 2014

Level: University

Grade: A

Length: 1 / 261

Essay text:

However, as it is in the introductory stage, people are less sensitive to price. Hong Kong people value new products and are willing to pay high price to try something new and unique. Moreover, Mos Burger has very clear relative advantage over its competitors. These all allow skimming pricing strategy to be adopted. Below is the comparative pricing of burgers from McDonald?¦s and Mos Burger: Product Item McDonald?¦s Mos Burger Cheese Burger HKD 7.3 HKD22 Rice Burger HKD14.8 HKD22 Chicken Burger HKD 8 HKD20 Mos Burger?¦s Distribution strategy Mos Burger is currently using selective distribution strategy, which only two stores are open in large shopping malls, food courts of APM in Kwun Tong and Langham Place in Mong Kok...

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