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As part of that commitment, the company introduced Pop-Tarts Toaster Pastries with whole grains and Frosted Flakes Gold, a whole-grain take on the classic with less sugar". Advertising Age, 2008, Vol. 79 Issue 8, p13-13. The change can be seen in the advertising of its products to reflect key nutritional information on Kellogg product boxes. A move that per Kellogg Executives that will gain the attention of adults particularly moms.
In the Simulation it was determined that Quasar multiple brands offers the opportunity to introduce variety in the market. As the new brand competes, Quasar's overall market share increases...
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