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Kerzner explains that historically, project management resided only in the project driven sectors of the marker place. In the non-project driven sector of the market place, corporate survival was based upon products and services, rather than upon a continuous stream of projects. Some of the organizations who believed that they were non project driven are actually “hybrids”
Hybrid Organizations are typically non project driven firms with one or two divisions that are project driven. The management of these organizations has come to realize that they could effectively run their organization on a “management by project” basis and achieve the benefits of both a project management organization and a traditional organization...
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