Molson ccASE

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Title: Molson ccASE

Essay Details:

Subject: Business

Author: Sam L

Date: October 9, 2016

Level: University

Grade: A

Length: 31 / 9202

Essay text:

24 4.2 Strategic Alternatives p. 27 4.3 Current Strategy p. 29 4.4 Evaluation of Opportunities p. 31 4.5 Evaluation of Risks p. 33 5. Implementation Plan p. 36 Appendix & References p. 48 1. Executive Summary Molson is one of the 2 giant competitors on the monopolistic Canadian beer market. Due to shifts in the external environment (changing Canadian demographics, global trend towards consolidation, increase in microbrewery and imported beer consumption in Canada) and to internal pressures, the company decided to pursue a strategy of international expansion in 2000. Molson entered the Brazilian market in two stages...

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