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Essay Details:
Essay text:
11
4 Burger King advertisement banner seen on TiVO 12
5 Woody Woodpecker 16
6 Vietnam Airlines’ Tupolev-154 with old “Stork and Moon” logo and
white color livery 18
7 Vietnam Airlines’ Boeing 777-200LR with new “Golden Lotus” logo
And blue color livery 19
INTRODUCTION
This report highlights key areas to consider for a successful commercial advertising and marketing campaign. The project will delve into four main points: what makes a commercial memorable, the effects of TiVO on commercial advertising, information lost in translation when products are introduced into the global economy, and what factors should be researched and altered when entering a new market...
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