Mobile Marketing

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Pre-written Papers:

Title: Mobile Marketing

Essay Details:

Subject: Business

Author: Rafael C

Date: November 22, 2013

Level: University

Grade: C

Length: 3 / 852

Essay text:

Each area has its own distinctive point of view as to what constitutes mobile commerce. Some definitions overlap, others are unique to the nature of the business unit, and many are ad hoc. For instance, Management Information Systems looks at mobile commerce from the perspective of the technologies involved, finance and accounting look to develop the financial advantages of mobile commerce, and marketing views things from the standpoint of customer promotion, transactions and service. Given these different perspectives, it is important to identify a general definition of mobile commerce that can be used by the entire organization as a whole, while still being applicable from each departmental standpoint...

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