Mobil Usmr

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Title: Mobil Usmr

Essay Details:

Subject: Business

Author: Adrian S

Date: May 20, 2014

Level: University

Grade: B

Length: 4 / 925

Essay text:

This resulted in the division decentralising to 17 Natural Business Units (NBUs) and 14 Service Companies (Servcos). Our Strategy USM&R’s reorganisation occurred at the same time as a newly developed strategy on behalf of the senior management team. Historically we have tried to maintain a broad coverage of products to all customer segments. However management determined that focus should be taken away from customers segments of Price Shoppers and Homebodies who were price sensitive but low loyalty. Instead our new strategy focused on a commitment to upgrade all service stations so that they offer fast, friendly and safe service which required a major shift for our convenience stores from snack shops to a destination stop, offering customers convenient shopping for their daily shopping needs...

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