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Essay text:
One of these going from hobby into real business.
This paper is exploring the marketing-related issues of going into business with MLF De-sign.
The Product
I make all sorts of ladies wear except lingerie - "standard-sized"-garments or garments in-dividually tailored. They can be divided in the following categories:
MATERIAL GARMENT ADJUSTMENT (If individually fitted) EFFECT OF ADJUSTMENT
fleece, wool, cotton, stretch Jackets, cardigans, t-shirts, light skirts minor Minor - major
cotton, stretch Shirts major major
Satin, silk, cotton, flax Dresses, trousers major major
Fig.1
All garments can be individually decorated ? which means that they will be unique ? even though no individual fitting have been done (attachment A)
MARKETING SITUATION ANALYSIS...
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