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Essay Details:
Essay text:
1 MAIN FUNCTIONNAL ACTIONS APPLIED
Services to the customers:
The services to the customers have been improved in few fields :
ML uses different medias (TV, internet ) with attractive messages to present its collections. The launch of FIDELITY CARDS which give informations and reductions on sales, allows ML to stay in constant contact with its customers who are encouraged to buy in the chain. The success of this policy can be measured by the number cards already acquired(100000).
The internet SITE , well designed also allows the direct ordering of clothes with support many languages including arab and russian...
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