mkg audit

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Title: mkg audit

Essay Details:

Subject: Business

Author:

Date: September 2, 2014

Level: University

Grade: B

Length: 1 / 296

Essay text:

He has suggested that a marketing audit is “a comprehensive, independent, and periodic examination of a business unit’s marketing environment, objectives, strategies and activities with a review to determining problem areas and opportunities and recommending a plan of action to improve the company’s performance”. Taken together, these definitions highlight the three major elements and potential benefits of a marketing audit: 1. The analysis of the external environment and internal situations. 2. The evaluation of past performance and present activities. 3. The identification of future opportunities and treats...

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