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Essay text:
It articulates the organization's essential nature, its values, and its work.
Mission Statement should be accomplished in a brief paragraph that is free of jargon and "terms of art."
An effective mission statement must resonate with the people working in and for the organization, as well as with the different constituencies that the organization hopes to affect. It must express the organization's purpose in a way that inspires commitment, innovation, and courage.
Key Components of a Mission Statement:
• The role or contribution that the business makes - is it a voluntary organisation or a charity? Are you in business to supply goods and services and make a profit?
• A definition of the business - this should be given in terms of the benefits you provide or the needs that you satisfy...
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