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Wind has argued that "Market opportunity analysis is key to the survival and growth of any firm including national and international companies , particularly in the competitive marketplace." ( The Lauder Professor and professor of Marketing, The Wharton School, Trustee, The Philadelphia Museum of Art) .
The ever-accelerated updating of economic and commercial brings about a great number of changes and challenges in modern society , especially in the expansion of marketplace and influence of market opportunity research and analysis for different firms . It seems that market opportunity is playing significant role ...
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