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But actually, the company makes non profit and has no core competences. It grows so fast it didn't have time to follow a strict strategy. As it's a portal, its principal revenue sources come from advertising, and all is linked to the traffic. If DrKoop doesn't move, the revenues will be limited whereas the marketing expenditures are huge. DrKoop has to find quickly new revenues resources otherwise it will face some treasury problems.
Actually DrKoop looses money and the probability it realises its forecast for the next years is low, as it has been said, the revenues will be limited whereas the marketing expenditures are huge...
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