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Essay text:
Businesses selling products enter into an agreement with an agent, distributor or a trading house for the purpose of selling (or marketing and selling) the products in the target market. Due diligence is critical when selecting an agent or distributor for indirect exporting.
Croatia needs to have operating style that is personal rather than process driven.Personal touch is needed when selling goods,and for that it is best when entering the market to have local network who is going to distribution for our Covent Garden soup.
4 factors that affect sales in emerging markets
-cultural barriers
-language and lifestyle difference
-low buying power
-poor payment cycles
The smart way of reaching low income costumers
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