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Mintel’s Holiday Lifestyles - Responsible Tourism ?? UK, Leisure Horizons - January 2007, some 22% of respondents stated that even the disappearance of low fares would fail to change their habits. This is a solid customer base who will not be discouraged by the price although this is a key driving factor for competition within the industry.
The 25- 44 yr old groups are the core parts of the low cost airline market these people the broader market key trends are that people class holidays as being important in there lives The chart below shows that 22% of people surveyed class short breaks as a priority and 23% class Major breaks as a priority...
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