Mini BMW

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Title: Mini BMW

Essay Details:

Subject: Business

Author: Thelma M

Date: February 13, 2016

Level: University

Grade: A

Length: 6 / 1627

Essay text:

With the sector being dominated by some of the mass-market players, such as Renault, Volkswagen, Nissan, Peugeot, Ford and Toyota, but also featuring some of the luxury brands such as the Mercedes A-Class and the Audi A2, competition for the Mini was expected to be particularly tough from the outset. Although a company spokesman said initially that they did not know exactly what kind of customer would be attracted to the new car, the expectation was that customers would probably fall within two main groups. A younger group, aged about 25-35, was expected to buy the Mini as their primary car and was expected to choose the car in preference to a similarly priced Toyota, Volkswagen, Renault or Smart car...

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