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Essay text:
Migros opened its first store in the Beyo¤lu Fish Market; the Koc Group acquired the majority shares of the company in 1975, after which the number of stores and its brand equity grew rapidly.
Making a major leap forward and further strengthening its market-leading position by acquiring Tansafl, Migros offered its customers differentiated brands under different formats thanks to the synergy created by this acquisition.
The number of Migros stores reached 878 by the end of 2006, made up of 84 M, 84MM, 34 MMM, 357 fiok, 3 hypermarket, 228 Tansafl and 8 Macrocenter outlets throughout the seven geographical regions in Turkey; 3 Ramstores in Azerbaijan, 64 Ramstores in Russia, 7 Ramstores in Kazakhstan, 3 Ramstores in Bulgaria, 2 Ramstores in Macedonia and 1 Ramstore in Kyrgyzstan through its foreign subsidiaries...
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