Midway Games

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Title: Midway Games

Essay Details:

Subject: Business

Author: David P

Date: July 12, 2015

Level: University

Grade: B

Length: 10 / 2836

Essay text:

In 2001, the management team at Midway Games made the decision to exit the coin-operated segment of their business and "focus exclusively on the rapidly growing home console and handheld video game software market." 4 Over the past several years, Midway Games has suffered significant financial losses. Because of these losses, Midway Games must identify a new strategic purpose: double market capitalization within four years. Situation Analysis/Market Study General Environmental Analysis By 1983, so many bad games had hit the market that consumers began to turn away from video games for entertainment...

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