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High-definition games, free online connectivity, and a high degree of device and gaming personalization set the pace for where Microsoft wants to take the market. But with the unveiling of the Sony's more powerful PlayStation 3 and the continued huge loses from Microsoft's games division, the Xbox 360 is by no means a guaranteed success.
At Microsoft's pre-E3 press event on Monday, the company showed its next-generation video game console the Xbox 360 to video game industry professionals for the first time which followed the MTV unveiling show that aired at the end November last year just in time for Christmas...
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