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Microsoft shall invest on the R & D research of search technology and the integration of search with its current products. Meanwhile, it shall also invest in the fast growing display advertising market.
Advancement in technology has enable internet to become a platform in its own right. This brings about the rise of online applications and open-source movement, each offering alternatives to Microsoft software offering. This essay analyses each phenomenon and the threats and opportunities Microsoft is facing.
As the most successful PC software company, Microsoft key strength lies in its ability of creating software that help customers to fulfil their potential...
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