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Use viral marketing to support the exclusivity of the console to "keen-eyed consumers" and hardcore gamers. (News.com, 2007)
4. Bring gaming out of the "gaming ghetto" and into the "new world of HDTV." (News.com, 2007)
In the past Microsoft has marketed through traditional measures, using E3 as a major promotional tool just as other competitors have. The "I love bees" and Ourcolony.net of Microsoft's viral marketing strategy has also been effective in the past. However, in an attempt to take the Number #1 slot in the gaming industry, Microsoft is using more than just traditional and viral marketing...
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