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So this is an internal strength for Michelin because at the moment they have three lines of production to follow. Although their main line of production is their tyres although by Michelin being in more than one line of production this gives them the competitive edge over their competitors.
Michelin has a large research facility and road circuits for testing their tyres in France and the USA. This internal strength also shows that Michelin is committed to safety and is committed to keeping up with research and development in all their production and products. So therefore this Shows Michelin in a very good and positive light to existing and potential customers so a very good internal strength...
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