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Within their company mission it states they aim to cost-effectively and reliably fly large number of customers on short, non-stop flights. They truly are committed to making flying available to everyone. According to the SWOT Analysis some of their strengths include maintaining operating expenses per available seat mile at 15-20% below average, all their aircraft
maintenance, turnaround, and training costs are contained, and they have a no meals, no central reservations, and no assigned seats. Southwest Airlines has experienced nothing but strong growth and profitability by following the cost-leadership strategy...
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