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Because Target and these companies have similar portions of market share, each company wants to become the market leader, and as a result, rivalry intensifies. The major competitors are Wal-Mart, Costco and Kmart.
Supplier power
The bargaining power of suppliers is quite strong. Although Target captures a certain percentage of suppliers’ business, the existence of numerous discount department stores and specialty stores in the market lets suppliers have negotiating power to control the prices. Besides, the rapid increase in online stores offers an additional channel for suppliers to sell their products directly to customers and thus gives extra bargaining power to suppliers...
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