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He is equated to the Babe Ruth of basketball, he also played baseball for a short stint, and that champion image carries across to movies he has done. Michael has been portrayed in several movies as the hero and savior, a role model if you will.
Consumers know the Hanes brand really well and the idea of using celebrities consumers may not expect to see endorsing Hanes is meant to convey that the Hanes name can be found on apparel that is more stylish, colorful and comfortable than they may expect.
The culture these two bring is transferred into Hanes product through their interaction with the product in the commercial...
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