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She needs to make the company profitable and position it to stay profitable in the future. There are many factors that influence the position and profitability of a company.
The Vermont Teddy Bear Company has several strengths the CEO can emphasis to help the company and improve motivation. The first strength is employee training and loyalty (Wheelen & Hunger, 2004). We know that the company's employees are not unionized (Wheelen & Hunger, 2004). The company also does not seem worried about the possibility of their employees unionizing, showing the employees are happy and content (Wheelen & Hunger, 2004)...
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