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Essay Details:
Essay text:
Financial and non-financial criteria 4
A. Selected financial criteria: 4
1) Profit & profitability analysis 4
2) Shareholder value 5
B. Selected non-financial criteria: 5
1) Sales volume 5
2) Market share 5
3) Customer satisfaction 5
III. Conclusion 5
IV. Bibliography 5
This assignment content 982 words.
I. Introduction
Before I come to description of financial and non-financial information systems used for measurement the marketing effectiveness, I would like to make a brief summary of principles that I see important.
A. Fundamentals in effectiveness measurement:
Continuous evaluation and effectiveness measurement is essential for managing any activity within the company, particularly marketing activities...
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